100 years ago...One beautiful late afternoon in 1912, Jacques Guerlain felt something so intense that he could only express it in a perfume. L'Heure Bleue was born in honor of that uncertain hour of dusk suspended in time.
The centenary of this iconic fragrance is celebrated by Guerlain with a special edition. The Baccarat maison are responsible for the crystal and the house of Gripoix for the bijou adorning the neck of the special 2012 edition extrait de parfum Guerlain is issuing in celebration of their timeless classic.
L'Heure Bleue is offered in the emblematic "quadrilobe" bottle (penis gland cap and all!) ~created in 1908 for the Guerlain perfume Rue de la Paix and subsequently housing almost all the fragrances of the house~ in this year's Special Anniversary Edition. Exceptionally blue, deep and magnetic, dyed by the artisans at Baccarat. Blown, cut, polished and engraved by hand, this giant bottle of 490 ml of extrait captures the emotion of a dazzling work of art craft and is offered as a unique memento of the magical hour, enhanced this time by a unique jewel.
This jewel on the neck of the flacon was designed exclusively by the House of Gripoix. It depicts a bunch of violets in molten glass crystal ciselé in 24-carat gold, wrapped around the neck of the bottle to twinkle in the dusk. L'Heure Bleue, dressed as a shower of stars, is revealed in an elegant leather case.
A reformulation (not necessarily a bad thing, seeing as L'Heure Bleue has been dramatically changed in the recent batches) is under way too for the new coffret, offering a new 2012 edition in Eau de Toilette, Eau de Parfum and Extrait de Parfum. Thierry Wasser offers a new version: The powdery base notes are irresistibly endearing, as the L'Heure Bleue lovers like them so much. Under his leadership, the scent is sweet, illuminated with new freshness and modernity. The white musk mingles with iris. Heliotrope is combined with orange blossom accents to make it more marshmallow-like, powdery but with a gourmand note like a veil.
The old version will be still available alongside the centenary editions in all concentrations for the fans.
Thanks to Sylvaine Delacourte for her information on the new edition.
Showing posts with label guerlain l'heure bleue reformulation. Show all posts
Showing posts with label guerlain l'heure bleue reformulation. Show all posts
Sunday, June 17, 2012
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